The purpose of coaching is improvement. If you don’t improve, you fire the coach. We understand and thrive on this relationship. The coaches, or change architects, behind apriori International offer diverse backgrounds and coaching styles. As you progress in your understanding of Market Force, you will have interaction with all of the coaches. Ultimately, you can determine which style works for you — none of our coaches will take your decision personally because we understand that certain players excel with certain types of coaches. Read on for a bit more background about our coaching staff.

Travis Carson, JD/MBA | Coach, Co-Founder

A co-founder of apriori International, Travis is solely focused on strategies for creating and sustaining high-performance, for individuals and teams. He works to be his clients’ “Chief of Staff.” The combination of real-time operations experience and graduate-level education in law and business provide Travis a unique perspective on solving difficult business issues. In addition to practicing transactional law for a brief period of time in Los Angeles, Travis co-founded a real estate investment firm, and was also a Chief Operating Officer for a national lighting retrofit firm specializing in upgrading health care facilities around the country. An accomplished and fervent athlete, Travis was a nationally-ranked tennis player in his youth. Today he is an Ironman triathlete. Travis is married and has four children. His office is in Tucson, Arizona. email Travis Carson

Brian Michael Murphy | Coach, Co-Founder

Brian, co-founder of apriori International, is a financial advisor with over 25 years of experience and is currently President of Pathways Financial Partners, which he founded in Tucson, Arizona in 1998. Brian has devoted much of his life to helping others turn their goals into realities and believes the role of a coach is to get more out of his players than they would get out of themselves on their own. Brian has extensive experience with startup companies across the country and successful real estate ventures in Arizona. Brian is an angel investor in The Evolve Financial Group, a thriving and vertically integrated financial services company. He currently serves as the Chairman of The Evolve Trust investment committee and is a member of the Board of Directors for Evolve Securities. A devoted family man, Brian has been married to his lovely wife for more than 25 years, and has three children. Brian is an avid golfer, fly fisherman, gourmet cook, and serial entrepreneur. Originally from New Jersey, Brian is a long time Arizona resident whose office is in Tucson, Arizona. email Brian Murphy

For an in-depth look at our clients’ successes, please review our Case Studies.