Language as technology
September 28th, 2011 // 5:44 pm @ Travis Carson
Technology doesn’t have to be tangible. It doesn’t have to be metal and plastic or accessed via a Web browser or have five bars of coverage to be effective. Technology can also come in the form of a speaking tool, a communication methodology that, like a gas-electric hybrid engine, allows us to further our position [...]
Category : Apriori Speaks
Maintaining Balance
September 21st, 2011 // 5:35 pm @ Travis Carson
Let’s use a practical example to help demonstrate what it means to maintain balance. You have a great idea for your company. It will sell, hit the market before your competition and best of all, managing its implementation will help you earn Market Force throughout the company. So you pitch it to the big man. [...]
Category : Apriori Speaks
Teams and Gangs
August 18th, 2011 // 8:33 pm @ Travis Carson
I’ve found myself working with a lot of groups recently on the difference between being a team and being a gang. In my professional opinion, most people think they are a part of a team but they are really part of a gang. Until you can see the difference, it’s hard to know the difference! [...]
Category : Apriori Speaks
What Are You Working On?
May 25th, 2011 // 4:16 pm @ Travis Carson
Frequently I am asked to explain the difference between working on your image and working on your ego. At first, these two things sound like the same thing, right? It’s a great question, if you think about it, but a comparison is one way to start looking at the difference. Consider: Those with an image [...]
Category : Apriori Speaks
Where are you?
April 21st, 2011 // 7:01 pm @ Travis Carson
In sports, business or any performance, there is a progression to commitment and achievement. Consider the following levels of progression: Duffer Dabbler Player Champion Master A duffer is someone who does not care about the performance and really has no interest in learning more about the sport, craft or profession. They participate for fun, and [...]
Category : Apriori Speaks
Market Force and Brute Force
April 21st, 2011 // 6:53 pm @ Travis Carson
One of the core, and seemingly more difficult, principles you must understand in The Game of Identity is the distinction between a Market Force project and a Brute Force project. The best way to think about this difference is to understand that a Market Force project allows for choice while a Brute Force project does [...]
Category : Apriori Speaks
Coherence
April 21st, 2011 // 6:45 pm @ Travis Carson
“At work I behave one way, because I have to. But at home I am a completely different person.” Does this sound familiar? If so, you are not alone. There is a misconception many people have about identity: they believe they’re supposed to create more than one. In other words, they operate in a common [...]
Category : Apriori Speaks
Now is a Good Time to Start
April 21st, 2011 // 6:42 pm @ Travis Carson
Market Force principles dictate that creating an identity by design is the first step to achieving prosperity. Whether you call this having an “offer” or a “red shirt” (or something else), being able to do this is what separates good players from great players. Too often, many of us have a tendency to over-tweak and [...]
Category : Apriori Speaks
